Quality guidelines: Our editorial standards

At GoAesthetic, we know that reliable information is the basis for good health decisions. As a medically-led institute, we see it as our duty not only to offer you high-quality aesthetic treatments, but also to provide you with well-founded and medically proven information.

Every piece of information you find on our website is checked by our team of doctors and meets the same high standards that we apply at our institute in Vienna. These editorial guidelines ensure that you can rely on the accuracy, timeliness and relevance of all information.

Why medically verified content is important

Many websites in the field of aesthetic medicine and apparative cosmetics focus on marketing-oriented content without sufficient medical foundations. At GoAesthetic, however, our editorial process starts with science.

All our content follows strict medical guidelines and is based on the evidence-based standards of the ÖGPÄRC (Austrian Society for Plastic, Aesthetic and Reconstructive Surgery), the partner societies of the IMCAS (International Master Course on Aging Science) and the ÖGK (Austrian Society for Cosmetic Dermatology).

This gives you the assurance that all the information you find on our website is based on the latest medical findings and clinical studies. Each article is personally reviewed and approved by Dr. Peter Herndlhofer, MD, board-certified surgeon and co-founder of GoAesthetic.

Our medical guide: reliable information on a scientific basis

From our many years of experience, we know that today more than ever, patients are looking for reliable, easy-to-understand information. This need has led us to develop the medical guide to help you find in-depth information on common symptoms and skin conditions.

For us, it goes without saying that our content is not based on cosmetic trends, but on sound medical principles and medical expertise.

Our editorial process: How we create medically verified content

We have developed a carefully structured process to ensure that all content meets the highest standards of scientific accuracy, accessibility and relevance.

Topic research and patient feedback
Before we create a new article, we analyze it:
- Frequently asked questions in patient consultations
- Current medical research and guidelines
- Relevant health topics
- Feedback on existing content
This first step ensures that we create content on topics that are really relevant to you.
Medical briefing
Each article begins with a detailed medical briefing by a specialist. The following aspects are determined:
- Scientific basis and current study situation
- Correct medical terminology
- Evidence-based treatment options
These are the basic requirements for every written article.
Content creation and medical review
Our authors create a comprehensible text based on the briefing. This then goes through a multi-stage review process:
- Specialist review: A specialist checks the medical correctness and completeness
- Editorial review: comprehensibility and structure are optimized
- Final approval: Dr. Peter Herndlhofer releases the content for publication
Example: During the creation of our guide to facial wrinkles we not only described the different types of wrinkles, but also the basics of various treatment approaches such as hyaluronic acid injections or medical microneedling explained. Each statement on effectiveness is also backed up by scientific studies to which we refer in the references.
Accessibility: Complex medicine explained in an understandable way
We understand that medical terminology is often difficult to understand. That’s why we strive to make even complex content simple and easy to understand. In doing so, we follow clear editorial principles:
- Explanation of all medical terms
- Clear structuring through subheadings and bulleted lists
- Everyday examples for illustration
Our approach is based on the Web Content Accessibility Guidelines (WCAG) so that our content is accessible to all users, regardless of their abilities. This digital accessibility is an expression of our editorial aspiration to make medical knowledge understandable for everyone.
Continuous updating and quality assurance
As medical knowledge is constantly evolving, we regularly review and update our content:
- Annual review of all content to ensure it is up to date
- Immediate updates in the event of new medical findings
- Ongoing analysis of user feedback to improve the quality of content